In 2012, the tragic loss of a childhood friend Joseph Hayes left myself and many close friends heart-broken, confused and in shock. Quickly realizing that the best way to honor Joe was simply through the game and team he loved most…Soon thereafter Hoops for Hayes was born.
Role:Design | Development | Co-Founder
Location:Washingtonville, New York
Date:2012 - 2016
The BRAND Concept
For anyone that knew Joe, knew there were two things he loved most in this world: The game of basketball and his New York Knicks…Located in the small town of Washingtonville, New York, this proud serving 501C3 nonprofit organization is host to a competitive three-on-three basketball tournament consisting of a whose, who of the Tri-State area. From morning-to-night, players battle in a 32 teams competition all to reign kings of the court. With limited edition merchandise, local food and live entertainment, Hoops For Hayes is day of celebration for the community, with all profits going towards the revamp and remodel of the local basketball courts.