A crafted culinary infusion of hip-hop culture and street art, this Burger & Champagne Bar located in the heart of Zagreb, Croatia, takes a modern yet unapologetic approach to the classic burger, fries and cocktail combo.
Role:Design | Development | Creative Direction
Date:2016 - 2018
The Brand Concept
Born from the chaos and culture of New York City, 50 is fueled by it’s endless appetite for living the now. The visual identity pays homage to the originators of street art and graffiti which compels the brand to push boundaries and go further. Fueled by a sense of old meets new, the 50 logo embodies a strong juxtaposition between a raw marker-felt style mixed with a modern-day sans serif typeface.