The Brand Concept
Born from the chaos and culture of New York City, 50 is fueled by it’s endless appetite for living the now. The visual identity pays homage to the originators of street art and graffiti which compels the brand to push boundaries and go further. Fueled by a sense of old meets new, the 50 logo embodies a strong juxtaposition between a raw marker-felt style mixed with a modern-day sans serif typeface.